Sometimes you don’t want or need to create a whole new account in GA4 if you are wanting to track a separate but related entity in GA4. An example of this scenario is if you have a main site “site.com” and a subdomain with related (but separate) information such as “blog.site.com” or “docs.site.com”. In cases such as these, the best bet is to add a property under the existing account for your site.

Adding a property to an existing account is easy:

  1. Go to Google Analytics and sign in.
  2. In the Admin panel (gear icon bottom left), check that you’re in the right Account
  3. In the upper left click “Create” and choose “Property”
  4. Fill out Property name, Reporting time zone and currency (important for accurate reports)
  5. Click Next and select the business category and size.
  6. Click Create.

After you click create, Google Analytics will provide a script to upload to your website. The script will look something like this:

<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>
	window.dataLayer = window.dataLayer || []; 
	function gtag(){dataLayer.push(arguments);}
	gtag('js', new Date()); 
	gtag('config', 'G-XXXXXXXXXX'); </script>
</script>

Place the script in the top of the head element of all the pages you wish to track (if you have access to the source code) or use your CMS script injection interface to inject the script. Consult a reputable website partner if you need help with any of these steps.

Happy analyzing!